PawPal


Amber Alert for Dogs


Background

In 2014, my dog Julie ran away from home without her collar on. It was the most terrifying moment in my life. I had never experienced a lost pet situation and was panicking. I googled "Lost Pet" and was flooded by search results. In addition, I felt overwhelmed given that I wasn't sure whether to go outside and search for my dog or to immediately create and print fliers. As a result, I decided to design a solution that digitized the process of creating lost pet fliers and notifying local shelters/hospitals.

Target Audience

Dog Owners

Goal

A mobile app that allows dog owners to create an amber alert for lost dogs. The user will be able to create a digital lost dog alert with his/her dog’s information and notify nearby users, shelters, and animal hospitals simultaneously.

Rationale

By notifying nearby users, the app widens the search network instantly and increases one's chances of locating a lost pet. In addition, simplifying the features and functions caters to the needs (speed / ease of use) and emotional state (worried / overwhelmed) of the user.

User Methodology


5 User Interviews (45 - 60 mins each)

    Dog owners with varying experiences: First Time and Experienced Owners

    Age: Early 20s to Late 40s

    Device usage: Smartphone/Tablet owners


User Research Findings


Major Pain Points

    Dog care tips (food, training, exercise)

    Managing a dog’s medical information (including vet appointments)

    Missing Pet Situation

Site Map



site map

WIREFRAMES - Launch Screens



launch_screen
log_in_screen
sign_up_screen_1
sign_up_screen_2

WIREFRAMES - Profile Screen



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log_in_screen
sign_up_screen_1
sign_up_screen_2

WIREFRAMES - Lost Dog Feature



lost_dog_pin_screen
lost_dog_report_screen
lost_dog_submit_screen
lost_dog_alerting_screen

SKETCH MOCK-UPS - Launch Screens



launch_screen
login
sign-up_page1
sign-up_page2

SKETCH MOCK-UPS - Profile Screens



profile_screen_friends
profile_screen_medical
profile_screen_medical_expanded
profile_screen_photos

SKETCH MOCK-UPS - Lost Dog Feature



launch_screen
launch_screen
launch_screen
launch_screen



launch_screen
launch_screen
launch_screen
launch_screen